Project Detail
Dexter — Demand Generation SaaS Platform
B2B Marketplace SaaS Platform Data Driven Campaign Builder Marketing Automation Lead Scoring
SaaS Application Development B2B Marketing Platform Marketing Automation Software Lead Generation System Real-Time Analytics Dashboard UI/UX Design
Shaquille Upshaw
4 Years
2 Full Stack Developers || 1 UI/UX Designer || One Front End Developer
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Dexter — Demand Generation SaaS Platform
Dexter is a B2B Demand Generation SaaS application built to help businesses identify, engage, and convert high-intent prospects through precision-targeted campaigns. Designed for marketing and sales teams, Dexter leverages intelligent workflows, behavioral insights, and lead scoring to simplify and accelerate pipeline growth.
The goal was to create a modern SaaS platform with a focus on performance marketing workflows, user-friendly dashboards, and real-time campaign analytics.
The Challenge
In today’s competitive landscape, B2B companies invest heavily in marketing campaigns but often lack the tools to connect the dots between lead engagement and sales readiness. They deal with scattered data, poor campaign visibility, low conversion rates, and limited integrations with CRMs or intent data providers. Marketing and sales teams need a unified solution that does more than just collect leads — they need a system that intelligently scores them, personalizes outreach, and boosts conversions through data-driven insights.
The Solution
Dexter solves this gap with a fully integrated platform that brings precision, automation, and intelligence to demand generation. Built with Laravel on the backend and Vue.js on the frontend, Dexter features a modular, scalable architecture optimized for performance and ease of use. The platform supports campaign planning, omnichannel automation, real-time analytics, and plug-and-play integrations with third-party tools and CRMs. Marketing and sales professionals can now manage and scale their outreach strategies with granular control, while decision-makers can evaluate campaign performance instantly through powerful visual dashboards.
Key Features
Real-Time Collaboration
Work together with seamless file sharing and built-in messaging.
Portfolio Builder
Create and showcase personalized portfolios for artists and musicians.
Project Dashboard
Track tasks, progress, and deadlines through an intuitive interface.
Talent Discovery
Find collaborators easily with advanced genre-based search filters.
Secure Storage
All your creative assets are backed by secure AWS infrastructure.
Responsive Design
Optimized for all devices so you can work from anywhere, anytime.
Client Feedback
“Dexter is exactly what our sales and marketing team needed. Gigaheap turned our vision into a clean, scalable SaaS product that delivers performance and clarity. The team nailed it!”
– Co-Founder, Dexter Platform
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